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Asi Fleishhaker

Building memorable & user centered websites

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Cognitive bias

Von Restorff Effect

Also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

von restorff effect picture

“Make the customer the hero of your story.”
– Ann Handley

First, we decide on your product goal, after that we choose how to reach our goal and how to measure our success.

Once we have these We will make an appropriate research to understand how your users think, what struggles do they have on your competitors products and how we can use that to our advantage in the process of creating your product.

“People ignore design that ignores people.”
-Frank Chimero

On top of our user centered layout that we will create based on our research, we put a design that goes along with your branding and user persona.

We will make sure that we use memorable and unique user interface that will support and enhance the usability of the product.
Heuristic

Hick’s Law

The time it takes to make a decision increases with the number and complexity of choices.

hicks law picture
Habify cover image

Habify

Habify Is A Habit Tracking App. A project I developed from the beginning.
An app I designed and branded as part of an accelerator program of the IDC Herzliya university
Dot compliance image

Dot Compliance

Dot Compliance, a QMS company based in the US. Co-operating with Airfleet agency, I designed the mobile version of the website.

NY Rings

NY Rings is an E-commerce store for luxury jewelry by Netalie Yerushalmi. We did a full process of UX\UI and development in WordPress

Job Kitchen

Job Kitchen is a job board in the hospitality sector. I branded and Designed the website and help with converting it into a fully active app as well.
bodi  pc picture

bodi

bodi is an athleisure TLV Based apparel brand.
We went through a full process of UX/UI to development in WordPress.
hbdeaedsea  pc picture

HB Dead Sea

Health & Beauty Dead Sea Minerals produce and distribute cosmetic products.
We went through a full process of UX/UI to development in WordPress.
Habify cover image

Habify

Habify Is A Habit Tracking App. An app I designed, branded & working on developing .
Part of an accelerator program of the IDC Herzliya university
Dot compliance image

Dot Compliance

Dot Compliance, a QMS company based in the US.
Co-operating with Airfleet agency, I designed the mobile version of the website.

NY Rings

NY Rings is an E-commerce store for luxury jewelry by Netalie Yerushalmi.
We did a full process of UX\UI and development in WordPress

Job Kitchen

Job Kitchen is a job board in the hospitality sector.
I branded and Designed the website and help with converting it into a fully active app as well.
bodi  pc picture

bodi

bodi is an athleisure TLV Based apparel brand.
We went through a full process designing and development in WordPress.
hbdeaedsea  pc picture

HB Dead Sea

Health & Beauty Dead Sea Minerals produce and distribute cosmetic products.
We went through a full process of UX/UI to development in WordPress.
Principle

Postel’s Law

Be liberal in what you accept, and conservative in what you send.

postel law picture

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