bodi is an athleisure apparel brand that strives to stick to its West Coast roots while drawing inspiration from the casual and cool Tel Aviv street style.
bodi approached me with a need for an E-commerce website. They needed a slick, yet comfortable and straight forward platform to sell their products.
the Problem - Balancing Aesthetics & Conversions
We needed tp present their minimal (at that time) collection to look like a rich, full of life store that will drive new potential customers to buy a new unknown brand online.
the homepage
We used their amazing pictures to create a catalogue look alike website. The clothes they want to promote are in the homepage and their Instagram is featured at the bottom - a great way to increase their social presence. We created a product box using a big picture as a window to the clothes with a minimalist description.
The archive page
We made each variation to look like its own product, to create a rich full of life look to the store. The product box design emphasize the catalogue look, especially in the archive page.
